By Kefa Senoga
When Ronald Beinomugisha Katungi began his journey in communication, he quickly felt at ease behind the microphone. As a student at the Uganda Christian University (UCU) Bishop Barham University College (BBUC) in Kabale, he became a well-known voice on the campus radio, where his shows were broadcast across the university. He says both students and staff enjoyed listening to him.

“Everyone thought I would end up as a journalist or a news anchor,” Beinomugisha recalls. “I was doing well on radio, and I also used to moderate and emcee at student events. It just seemed like the natural path.”

But his journey took a different direction – one that eventually led him into the center of Uganda’s public relations field.

Recently, Beinomugisha, the General Secretary of the UCU Alumni Association, was elected Vice President of the Public Relations Association of Uganda (PRAU), becoming the first UCU alumnus to be elected to such a position. PRAU is the umbrella body of all public relations professionals in Uganda.

Born in Bugongi, Kabale district, in southwestern Uganda, Beinomugisha is the fifth of seven children. 

“I come from a humble background,” he says. “My parents – Fred and Sarah Katungi – taught us to rely on God and to work hard.”

Just months after graduation, Beinomugisha notes that he was called back to BBUC to serve as the university’s Public Relations Officer. 

“That’s where my PR story really began,” he says.

Although journalism was his first love, Beinomugisha says he was drawn more to the broader field of public relations. 

“I discovered that PR allowed me to tell stories, build reputations and influence institutions in ways that were meaningful and impactful,” he says.

According to Beinomugisha, he later served as an Assistant Lecturer in the Departments of Mass Communication and Social Sciences at BBUC, teaching communication skills for four years. In 2020, he moved to Victoria University as Head of Recruitment, a role that also involved communication duties due to the absence of a PR officer at the time. At Victoria University, he spearheaded national student recruitment campaigns, significantly boosting enrollment and forging key stakeholder relationships. 

In 2022, Beinomugisha joined the Uganda Society of Architects as Executive Secretary and the chief executive, a position he held until 2024. At this organization, he directed organizational strategy, professional events and industry partnerships while strengthening stakeholder relations. 

“That role taught me that with the right skills, you can lead even outside your technical field,” he says.

Now serving in PRAU leadership, Beinomugisha says he is committed to spreading the association’s presence beyond Kampala. 

“Many activities have mainly happened in the city, but we want to start PRAU chapters in different parts of the country,” he explains.

Beinomugisha reveals that together with his colleagues at PRAU, there are plans of advocating a Public Relations Bill. Once it becomes law, it will weed out non-professionals who have infiltrated the field of PR. 

“As PRAU Vice President, we want to guide young PR professionals and ensure that university curricula reflect industry needs,” he said. “It’s important that students graduate with market-relevant skills.” 

Despite juggling several leadership roles and running his PR agency, Beinomugisha notes that he remains committed to his faith and family. 

“I put everything I do in God’s hands,” he says. “And no matter how busy I am, I always make time for my wife and children, especially on weekends.”

His wife, Patience Beinomugisha, with whom he has three children, is his greatest supporter who “constantly motivates” him and serves as his “first source of inspiration.”

He completed his primary education at Kabale Parents School and later moved to Kabale Trinity College for his entire secondary education before enrolling at BBUC-UCU to study Mass Communication and Public Relations. He graduated in 2016, emerging the best student in his class. 

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